The Client

The Beauty Inkstitute is a premier online permanent makeup brand that is dedicated to empowering aspiring professionals through comprehensive online training in various permanent makeup techniques including nanobrows and tiny tattoos. In addition they offer a range of PMU tools designed specifically for aspiring artists to use while learning or practicing their skills.

Services

  • Instagram Management

  • Instagram Reels Production

  • Content Creation

  • Brand Shoot Assistance

Goals

  • Create consistency and cohesiveness across the Instagram account 

  • Increase educational content to further serve the student community outside of the online courses  

  • Promote and highlight products in creative ways to boost interest and sales 

  • Attract new potential students & customers

The Results

3,534,597

Total impressions in 6 months

100,000+

Top reel gained views

1,046

Average website clicks per month

589,099

Average impressions per month

6,277

Website clicks in 6 months

Video & Content Creation

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